What is Relationship Coaching?
Relationship Coaching involves a coach who specialises in relationships.
These coaches will guide and support client's in achieving more meaningful and successful interactions within their lives.
The coach will help both individuals and couples to achieve their personal and relationship goals.
Some clients may request couples coaching. These clients will often include married couples, committed couples, pre-committed couples, couples who are dating and singles.
Singles can include people who are frustrated about being single, people who are too distracted by other life events to find the time to meet a partner and people recently divorced.
Target Markets
Target markets for these types of coaches can include married couples having various difficulties, frustrations and problems within their marriage.
As is previously mentioned, target markets could also include people who are single and who are either too busy or distracted with other responsibilities in their life.
Other examples might be individuals who are running a business, working on a career or a single parent with little time available.
It could also include someone who is frustrated by wanting a partner but not finding one, and someone who is recently divorced or widowed and is now seeking a partner.
The Relationship Coaching Institute has identified seven types of singles who might seek this type of coach, these are:
- "Temporarily Single. Someone who is actively seeking a partner and in between relationships.
- Recently Divorced or Widowed. Someone recovering from loss and not ready for a relationship.
- Frustrated Single. Someone who wants a partner but is not able to find one and gives up.
- Passive Single. Someone who wants a relationship but not actively seeking a partner.
- Single But Not Available. Someone who has a self-perception of being single and desires a lasting relationship, but “hooking up” to get needs met.
- Busy or Distracted Single. Someone absorbed in being a single parent, career, school, etc. and doesn’t have the time nor the desire for a partner.
- Single by Choice. Someone who has no desire for a partner. Being single is a conscious permanent lifestyle choice for many reasons, including-
- “Been there, done that, don’t want to do it again”
- “Why buy the cow when you can get the milk for free?”
- Ascetic or other religious or spiritual reason
- Is a Loner
- Values independence more than couplehood
- Polyamory or alternative lifestyle that doesn’t lend itself to cohabitation
- Celibate or asexual
- Financial reasons
- Aging
- Health"
(Relationship Coaching Institute, 2015).
Demand for Relationship Coaching
This type of coaching is popular within the USA and the United Kingdom.
References
https://www.mycoachmatch.com/relationship-coaching/
https://www.brefigroup.co.uk/coaching/types_of_coaching.html